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Tuesday 14 January 2020

1201) Guerlain Heart, France: A set of two stamps in the denominations of 0.97 and 1.94 Euros issued by La Poste, France: Date of Stamp Set issue: 13.01.2020:

1201) Guerlain Heart, France: A set of two stamps in the denominations of 0.97 and 1.94 Euros issued by La Poste, France: Date of Stamp Set issue: 13.01.2020:

Guerlain is a French perfume, cosmetics and skincare house, which is among the oldest in the world, founded by the perfumer Pierre-François Pascal Guerlain. The group was run by the Guerlain family until 1994, when it was bought by the French multi-national company - LVMH, specialising in luxury brands.

Many traditional Guerlain fragrances are characterised by a common olfactory accord known as the "Guerlinade".

The House of Guerlain was founded in 1828, when Pierre-François Pascal Guerlain opened his perfume store at 42, rue de Rivoli in Paris. He composed and manufactured custom fragrances with the help of this two sons. Through continued success and the patronage of members in high society, he opened the company's flagship store at 15, rue  de la Paix in 1840 and put its mark on the Parisian fashion scene.

The success of the house under Pierre-François peaked in 1853 with the creation of "Eau de Cologne Imperiale" for the French Emperor Napoleon III and his Spanish wife Eugenie. This perfume earned Pierre-Francois the prestigious title of being His Majesty's Official Perfumer. Guerlain went on to create perfumes for Queen Victoria of the UK and Queen Isabella II of Spain, among other Royalty.

After he passed away in 1864, the second generation 
had an in-house perfumer Aime, who created many classic compositions including - "Fleur d'Italie" (1884), Rococo (1887) and Eau du Cologne du Coq (1894). Aime's greatest composition was Jicky (1889), the first fragrance described as a "parfum" rather than "Eau de Cologne" and among the first to use synthetic ingredients alongside natural extracts.

In the third generation, Aime's nephew became Guerlain's third perfumer and brought out important creations like Mouchoir de Monsieur (1904), Apres L"Ondee (1906), L'Heure Bleue (1912), Mitsouko (1919), Geurlain's flagship fragrance Shalimar (1925) and Vol de Nuit (1933). He created his final perfume Ode (1955).

The fourth generation had Jean-Paul Guerlain as the last family master perfumer. He created Guerlain's classic men's fragrances Vetiver (1959) and Habit Rouge (1965). He also created Chant d'Aromes (1962), Chamade (1969) and Nahema (1979), Jardins de Bagatelle (1983) and Samsara (1989), Heritage and Coriolan in the 1990s.

In 1994, the company was sold to LVMH, as there was no heir from within the Guerlain family to take over the role of master perfumer in family succession. Other perfumers were brought in to compose newer ranges of perfumes.

Guerlain's creations have long influenced the trends of perfumery with fragrances like Jicky, Shalimar and Vetiver. It is among the few older houses that exist solely to produce and market perfumes. Alongside its fragrances, presently, Guerlain has expanded to offer a large range of make-up and skincare. Guerlain products are available across the world at serviced counters within department stores and its beauty stores such as fellow brand Sephora. Guerlain also maintains around 13 international beauty and spa "boutiques", five of them in France itself, of which two are in Paris.

The Commemorative Stamps:

A postage stamp of 0.97 Euros shows a woman's stylised image at the heart of Guerlain

This 1.94 Euro Stamp shows a stylised image of a woman holding the bouquet/range/set representing all the Guerlain products.

The Mini Sheet (MS) of five Guerlain stamps of 0.97 Euros

A collectible representation of a stylised image of a woman walking on a "ramp" on which are inscribed the entire range of Guerlain products over the decades 

Technical Details:

Date of issue: 13.01.2020

Designer: Guerlain

Process: Heliogravure

Stamp Size: 38.0 mm x 38.0 mm

Stamp Denominations/values: 0.97 & 1.94 Euros

Art: Guerlain Heart - Ribbon etc; Visuals designed by Guerlain





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