1810) Groupe Bel (or Bel Group or "Fromageries Bel"), France: A Stamp of 1.08 Euro issued by La Poste, France (French Post) to commemorate this iconic French Company with branches all over the world: Date of Stamp issue: 19.04.2021:
The "Bel Group" or "Groupe Bel" or "Fromageries Bel" in French) is a multinational cheese marketer centered in France with its headquarters at 2 allée de Longchamp in Suresnes (Paris).
It manufactures and distributes processed and semi processed cheeses, frequently packaged in individual portions.
The company “Établissements Jules Bel” was founded in 1865 in Orgelet in the Department of the Jura. The Laughing Cow, Babybel, Kiri, Leerdammer and Boursin are Bel’s five core brands that are distributed on five continents.
By 1921, his son Léon Bel registered The Laughing Cow brand. To evoke The Laughing Cow® is to share laughter and see faces light up all over the world.
In 1929, he created its first subsidiary in the United Kingdom.
By 1933, another subsidiary was established in Belgium.
In 1947, the Bonbel brand was launched.
Three years later, in 1950, the company acquired Port Salut, which had been founded in 1816.
By 1952, it launched Babybel. A new subsidiary was established in Germany in 1959.
In 1965, another subsidiary was established in Spain; it would later become known as Bel España. (Bel Spain).
The Kiri brand was launched in 1966.
In 1967, another subsidiary was established in the Netherlands; it would later become known as "Bel Nederland" (Bel Netherlands). The following year, in 1968, Les Fromageries Picon merged with the company.
By 1970, a new subsidiary was established in the United States.
Two years later, in 1972, it acquired Samos and launched Sylphide.
The following year, it acquired Crowson in the United Kingdom, later to become known as Bel UK. That same year, it also established a subsidiary in Switzerland, later to become known as Bel Suisse (Bel Switzerland).
A year later, in 1974, it established a subsidiary in Morocco, later known as SIALIM.
In 1976, it acquired the "Société anonyme des fermiers réunis" (SAFR) and its subsidiaries.
By 1977, it acquired an Italian company, later to become known as Bel Cademartori. It also launched Mini Babybel. A year later, in 1978, it acquired another company in Sweden, later to become known as Bel Sverige (Bel Sweden). By 1989, it acquired the Adler company in Germany, later to become known as Bel Adler (Edelcreme).
It then launched the Mini Bonbel in 1990.
In 1991, it acquired the Maredsous company in Belgium.
Three years later, in 1994, it acquired the Cademartori company in Italy, later to become known as Bel Cademartori in 2001.
It also acquired the Queserías Ibéricas company in Spain.
By 1996, it acquired the Lacto Ibérica company in Portugal (Limiano, Terra Nostra) and the Kaukauna company in the United States, later known as Bel Kaukauna.
In 1998, it established a subsidiary in Egypt (Bel Egypt) and acquired the Middle East Food Industry, later known as the Bel Egypt Food Company.
It also acquired Kraft Chorzele in Poland, later to become known as Bel Polska (Bel Poland). Additionally, it launched Mini Babybel in Maasdam.
By 2000, it acquired the Zeletavska Syrarna company in the Czech Republic (Zeletava, Apetitto) and the Zempmilk company in Slovakia (Karicka). The following year, in 2001, it established a subsidiary in Algeria, known as Bel Algeria.
In 2002, it acquired the assets of Merkts and Owl’s Nest through its United States based subsidiary, Bel Kaukauna.
It also acquired Syrokrem in Slovakia and established subsidiaries in Greece (Bel Hellas Cheese Company) and in Tunisia (Bel Tunisia).
It also acquired the Dutch Leerdammer Group and its European subsidiaries based in Germany, France, Italy, the United Kingdom, Belgium and the Czech Republic. It also acquired Fromagerie Boursin from Unilever.
In 2003, it terminated the activities of Manchego through its Queserías Ibéricas subsidiary.
Two years later, in 2005, it terminated the activities carried out under the Cademartori brand. Meanwhile, it established subsidiary in Syria, known as Bel Syria.
By 2009, it changed its logo.
Bel's Corporate Foundation:
Bel’s Corporate Foundation was created in 05/2008 by the Bel group and its reference shareholder, Unibel. The Bel Foundation was created to promote a balanced diet and preserving the environment, as far as it is required for a healthy diet. Rather than support big initiatives, the Foundation supports a number of projects around the world.
Present Day:
The Bel Group is established in at least thirty three countries, and its products are sold in around 130 countries.
Flag bearer of a formidable human, marketing and industrial history, this iconic brand embodies the values of the Bel Group: benevolence, daring and commitment.
A family group that has preserved its identity since 1865 and has grown by making openness, responsibility, accessibility and innovation the basis of its sustainability.
Since its origins in the Jura, where Jules Bel developed new cheese-making techniques, the Group, present today in three territories: dairy, fruit and vegetable, has always favored innovation and the continuous improvement of its expertise to meet changing consumer expectations.
Its industrial know-how combined with a pioneering "let know" have enabled the Bel Group to become, thanks to its iconic brands, a must in the daily life of families in France and in more than 130 countries.
Today, the Group's development is even more aligned with responsibility and sustainability to meet five priority challenges: sustainable agriculture, healthy food, the fight against climate change, responsible packaging and accessibility. some products.
This requires solid partnerships with producers and suppliers, reduction of the environmental impact on the entire value chain, continuous improvement of production tools and packaging, but also a permanent optimization of the nutritional profiles of our offer for bring a better nutritional balance to as many people as possible.
Tomorrow as today, the Bel Group will continue to commit to healthier and more responsible food for all.
The Stamp:
Groupe Bel Sheetlet of 8 Stamps of 1.08 Euro each.
Technical details:
Issue Date: 19.04.2021
Designer: Stephane Humbert Basset
Illustrator: Stephane Humbert Basset
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